YESCO Electrontics

PATTISON Outdoor, Canada’s largest out-of-home advertising company, has installed Toronto’s first two 14’ x 48’ Digital Spectaculars on the Gardiner Expressway. Located at the west end of the Gardiner and just east of the Highway 427 off ramp, these impressive displays reach millions of commuters travelling into and out of downtown Toronto.

These PATTISON Digital Spectaculars surpass the industry standard in quality of image providing the best reproduction of colour available anywhere in North America. Digital Spectaculars can portray an infinite variety of messages using LED lighting to produce desired colours and images. By altering the intensity of the three RGB colours of the diodes in the pixels, trillions of colours are produced. “Our Digital Spectaculars will provide optimal exposure with excellent sight lines and visibility provided by state-of-the-art digital technology. By offering advertisers the highest pixel count available in the industry, PATTISON Outdoor delivers significantly superior image clarity than that of any other outdoor company in Canada,” said Bob Leroux, Vice President, Central Region.

PATTISON Outdoor Digital Spectaculars allow advertisers the capability of generating dynamic, fresh and timely messages that will attract and engage viewers. Clients can customize their ads by daypart or days of the week, affording maximum flexibility and immediate turn around in getting new creative up on the street. Production is virtually eliminated as all creative design changes can be accomplished with a simple jpeg resulting in an enhanced customer service experience and product innovation with PATTISON Outdoor Advertising.