July 03, 2012 – Casino officials announced today the installation of a brand new, $1.9 million high-definition LED video sign that sits atop the Seneca Niagara Casino and Hotel. It is 108 feet wide by 20 feet tall.
Having worked with the Walt Disney Company for so many years, I have had the privilege over time to work with many great artisans across a wide scope of platforms. YESCO is clearly a team of passionate artisans who quite frankly, can make the seemingly impossible−possible. The Ball is an engineered marvel of strength, technology, accuracy and scale that in short, captures the American ‘can do spirit’ in all of us. I personally congratulate Team YESCO on a job well done and for their contribution to the new skyline of Atlantic City,”
Executive Director of Fun & Creative
Revel Hotel, Atlantic City, New Jersey
We worked collaboratively throughout the process. It was a feat of creative thinking, careful planning, amazing technology, and hard, physical labor. Everyone’s hats are off to the YESCO Electronics team, who worked tirelessly through a relentless Michigan winter, nearly 900 feet in the air, for most of the installation.”
Global Marketing Strategist
“Our goal with the Renaissance Center signage project was to make our World Headquarters a beacon for the city of Detroit – a shining spotlight where we could not only showcase our brands, but also support community and charitable projects. We are proud of the new look and feel of the Renaissance Center and the small contribution that it is making to the overall effort to rebuild the image of Detroit.”
Global Chief Marketing Officer