Burger King
Several Burger King locations in the Denver Metro area are proving the power of electronic signs and messages units.
About five years ago, YESCO built and installed an electronic message center sign for the Burger King restaurant at I-70 and Vasquez Boulevard. From the first day the sign was installed, the restaurant began enjoying dramatic sales gains over previous years. The sales increases attributed to the installation of the sign were estimated to be $200,000 annually.
Next, another YESCO message center sign was installed at a Burger King in Northglenn. The sales gains at that location due to the sign were similar to the increases achieved at the first restaurant. The sign was installed as a monochrome display, but has since been upgraded to full-color.
Approximately a year ago, yet another Burger King in the area – this time the restaurant on West Colfax, in Lakewood – was the recipient of the revenue-boosting power of a YESCO digital sign. The full-color message unit infused new life into the 20-year-old restaurant. Immediately after the installation, sales gains of 15 percent or more were reported. These were attributed directly to the new sign.
A fourth Burger King in the Denver area – this one also in Lakewood – had been suffering from a negative sales trend. In an attempt to turn this around, YESCO was asked to create a sign with a full-color digital message center for that location. The day the sign was turned on, it began to produce sales increases similar to those experienced at the other Lakewood Burger King location, according to the owner.
Clearly, new digital signs can produce dramatic effects on sales. The facts prove it.