YESCO Media Services is pleased to announce the completion of our new WEBSTORE.  If you have been with YESCO for awhile, you will remember the old webstore and the hundreds of graphics for LED signs and HDTV displays.  We had over 100 generic animation, more then 200 images, and alot of 3D models.  Many of the items on the old site were for instant download, but not all.  The Google Wallet checkout system was a fast, secure, and easy way of making online purchases.  With your help, we have learned what works, and we have listened to your suggestions.  In the new webstore, we have brought our large library of digital media, added some new content, and implemented some amazing features.

Feature #1: The Checkout Cart

Google Wallet worked great, but it limited our digital download options to only at a time.  This made it time consuming to purchase alot of items.  In an effort to shorten the time shopping and speed up the process of getting content to your sign, we have switched over to a PayPal checkout.  This does not require an account (though you can set one up, or use an existing PayPal account) and it gives us a shopping cart.  Now you can add multiple items to your cart and then checkout.

Feature #2: Instant Download

This was a huge undertaking, but we are excited to make it happen.  With advancements in the Internet, and the new PayPal checkout, you can instant download any of our digital media and 3D Models.  After you purchase the item, you will see a list with links of your purchase.  Simply right click on the link and save the file anywhere on your computer.  No more waiting for an email to download.

Feature #3: Monthly Articles

Just like this article you reading right now, there will be additional articles every month explaining LED signs, creating content for LED signs, and more.  These will be free to read and help people understand the outdoor advertising world.  Each article will take a in-depth look into how LED signs work and the best practices regarding content for LED signs.  We will talk about graphic design, and help you learn the basics of being an artist.  The articles will also explain LED sign operation and scheduling, and hopefully clarify some of the features that can be confusing.

Feature #4: A New Look

The  new webstore also comes with a bold new look.  Tablet and Smart phone friendly the new look uses a more icon rich navigation.

 Media Request: This icon will take you to the Media Request page were you can request a custom message from on of our professional graphic artists.

 Still Images: This icon refers to our library of still media.  Here you will find generic messages and background images for LED signs and HDTV’s.

 Animations: This icon is for generic and background animations for LED signs and HDTV’s. Choose and instantly download from more then a hundred animated messages.

 3D Models: For Corel’s MotionStudio 3D software.  There are 3D text templates, sports models, and more ranging from complex to simple.

We hope you enjoy the new webstore and have fun browsing the hundreds of items.  As always we would love to get your input and suggestions.  Please email mediaservices@yesco.com with any ideas or questions.

Thankyou,

YESCO Media Services

There are three ways to say something on an LED sign.  You can use an image, for every image is worth a thousand words.  You could use an animation to show a product’s details.  Then there is always plain text.  It is important to know and understand how text works with LED signs to make your text stand out.  In this article we will explore a couple of ways you can get your text to be bold, and grab people’s attention.

The first thing you want to do when putting text on an LED sign is, think about what you are going to say.  If you have a sale on a car, for example, you probably want to put the price, the brand, and maybe the name of the car.  That is at least three lines of text. Now think about your sign.  Is it a long sign that really only has room for two lines of text?  If so, maybe you can still have all the text you need, but use animated text to get it all on the sign.  For example, let’s put the brand of the car on top, then the model and price can animate in below.

Not all LED signs are allowed to do animations, so let’s look at doing a still image.  If we only have room for two lines of text, maybe we can use an image for the car brand.  We can put a image of the car, or the logo up next to the text, and just have the brand or name and price.  Keeping the amount of text on the LED sign to a minimum is key to having an effective message that really stands out.

Another way to get text to stand out is to have contrasting colors.  Black background with white text is your basic contrast, but you can also use colors to add interest to your message.  Use the primary colors to get a good, strong, contrast.  Colors like red and green.  Blue and yellow.  Purple and orange.  You can also use brightness and darkness to contrast your color.  Use a dark blue with your yellow text, or a dark blue on a tan background.  If you still need more contrast, try adding a border/stroke around the text.  If you have a photo editing program like Paintshop Pro, or Photoshop, you can add a drop shadow.

These are just a few of the ways you can easily add contrast to your text, helping it stand out. Follow the links below to get more ideas and help in using the software.

Creating 3D text with a border effect.

Animating text in Prismiview.

Taking the blur off text.

You can’t miss it.

It’s 250 feet tall, 65 feet wide and packed with 11 million pixels spread over 10,000 square feet of LED screen.

It’s Aria’s new marquee, and it’s the tallest on the Strip, according to MGM Resorts International officials.

Unveiled for testing last week, the towering sign straddles the overpass that stretches between Crystals and the Cosmopolitan. It plays electronic ads for the Aria, its shops and restaurants. Each runs 10 to 20 seconds long.

The marquee was built by the YESCO electric sign company.

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In 2000, we installed a 7 x 64 matrix, approx. 4’ tall x 36.5’ wide, 48” tall character, one line message center at our Flying J location in Williams, Iowa. It was a big bulb unit, and was essentially a large one-line monochrome message center. (See ‘Before’ photo above). The main disadvantage of this was that it was difficult to communicate a message to drivers. The message had to move very quickly across the sign. You were by the exit before even half of the message would move across it. This was largely ineffective.

In 2009, we replaced this sign with a more rectangular (11’1” x 18’) full-color message center from YESCO Electronics. (See ‘After’ photo above.) We were looking for increased visibility given our proximity to the roadway. One of the things we wanted was for someone to recognize a logo or an image, instead of just reading the words.

The new sign showed images, allowing us to communicate more information in a shorter period of time. Plus, the changing images helped attract eyeballs to the sign.

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Click to read more about The Harmon Project
“32 Million Reasons Why YESCO is an LED Industry Leader”

SALT LAKE CITY, Feb. 14, 2013 /PRNewswire/ – YESCO skins Las Vegas Boulevard’s newest retail development with the world’s highest resolution LED screen to create an iconic attraction.

Standing out among the endless array of signs, thematic features and unique architecture in Las Vegas is no simple task; the Boulevard’s sidelines are constantly animated with the latest and greatest technologies, carefully positioned to attract and entice Vegas’ wide-eyed visitors. What better way to overcome these visibility challenges than to integrate the world’s most vibrant and Vegas’ largest LED feature into the crown of your building?

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In December of 2010 YESCO Electronics was honored and privilaged to create the Seminole Hard Rock Hotel and Casino signage in Hollywood, Florida. The Casino recently completed a $75 million expansion, making it the world’s sixth-largest casino, based on gaming positions. The Seminole Hard Rock Hotel and Casino features a 130,000-square-foot casino and brings in an average of 20,000 visitors a day.

When building our new store we spent a fair amount of time researching options for electronic signs.  YESCO Electronics offered the best product at the best price.

The Tech Support folks at YESCO are incredibly helpful.  Any question or concern is answered directly and they are more then willing to assist in any way I’ve requested.

Electronic Signs were completely foreign to us, however YESCO Electronics personnel were always available when we called and able to help with any questions we had, and the online training site is tremendous, showing us things we didn’t even know we wanted to do.

Darcy Barrows
Owner
Steve’s Appliance Services & Sales