Samsung Launches Picadilly Circus Campaign

Categories:News & Stuff
Samsung UK is turning its Piccadilly Circus Screen into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range.
Cheil UK is responsible for the campaign concept and delivery including developing the ‘Penalty kick’ game. The ‘Penalty Kick’ game crams features usually only found in AAA console games into a mobile browser. Using the latest HTML5 APIs such as WebGL and the advanced PlayCanvas engine the game features 3D graphics and audio in a real-time physics simulation.
Fiona FitzGibbon, head of media at Cheil UK, told us “In ‘Penalty kick’ we’re utilising one of the most iconic screens in the world. Cheil UK is always looking to push the boundaries of digital out of home for Samsung UK and creating our own game is another example of this, and another in a long line of firsts for the agency. ‘Penalty Kick’ will bring a new level of interactivity and innovation to Samsung’s prestigious screen.”

YESCO Lights up Las Vegas at the Swarovski Las Vegas Grand Bazaar Shops

Categories:News & Stuff

With its striking faceted exterior design and stunning crystal starburst, Swarovski is the centerpiece for the brand new Grand Bazaar Shops.

Las Vegas may be known for some of the world’s most dynamic venues; however, Swarovski’s newest boutique at the Grand Bazaar Shops is making quite an impact on the famous Strip.

The Swarovski Midnight Celebration is a three minute, fully immersive program designed to entertain shoppers and passers-by. The centerpiece of the production is the YESCO-designed crystal and LED starburst light fixture.  With over 1,800 programmable points of lights the starburst is perched 14-feet above the store.  Hundreds of individually illuminated Swarovski crystal spheres; each positioned at the end of custom fabricated and highly-finished metal rods appear to burst from the center of the star during the nightly shows.

Swarovski’s Head of Retail Architecture for North America, Morgan McSweeney, said, “Our new Las Vegas store is the first of many new flagship concepts that will synergize the Swarovski brand with dramatic architecture and experiential design features. We could not have found a more comprehensively capable partner than YESCO to help us realize such a complex exterior design and integrate the various programmable components to the level of fit and finish we demand. The crystal starburst represents the very highest level of craftsmanship and technical proficiency and delivers the ‘WOW’ we were seeking.”

The store’s angular and perforated skin was fully fabricated in YESCO’s Las Vegas facility, utilizing a complex square tube metal structure that was designed and engineered in-house with precise attachment points to secure the skin to the base building.  Seamlessly integrated into the store façade is a 6mm high-resolution LED display with an angular and faceted design.  Hidden beneath the skin is a fully-programmable LED lighting system that projects color coordinated and synchronized lighting sequences through the perforations during evening hours to further enhance the experience. YESCO also fabricated and integrated canopies, lighting and storefronts for other tenants at the Grand Bazaar Shops.

YESCO’s Director of Special Projects, Nick Priest said, “YESCO is known for designing and building Las Vegas’ most iconic signage features and LED displays.  Our diverse range of capabilities enables us to take on complex and highly detailed projects.  By engaging YESCO to build the entire exterior skin and starburst, Swarovski was able to eliminate much of the coordination difficulty they would have experienced by hiring multiple vendors for each specialized element.”

Photo credit:  Laszlo Regos Photography

Swarovski 2 Laszlo Regos Photography

Cougars unveil videoboard upgrade for Fifth Third Bank Ballpark

Categories:News & Stuff, Uncategorized

This is obviously the year of the videoboard upgrade, with the Kane County Cougars (Low Class A; Midwest League) and Fifth Third Bank Ballpark joining the parade of teams and facilities installing high-def videoboards.

The new videoboard from YESCO Electronics measures 20 feet by 60 feet, more than three times as large as the Cougars’ previous videoboard. The new technologically advanced outdoor LED videoboard is capable of delivering HD-format video feeds and instant replays as well as sponsor messages and advertising.

Read the full article here…

Samsung Electronics Expands Digital Display Portfolio with YESCO Electronics Acquisition

Categories:News & Stuff, Uncategorized

Samsung Electronics Expands Digital Display Portfolio with YESCO Electronics Acquisition

Acquisition strengthens Samsung’s entry into LED display market to meet growing market demand

SEOUL, Korea – March 3, 2015 –Samsung Electronics Co., Ltd. today announced its acquisition of Logan, Utah-based YESCO Electronics, LLC, a leading LED sign and display manufacturer with more than 2,000 installations across the U.S. and abroad. The acquisition reinforces Samsung’s entry into the LED display market, extending the reach of the company’s pioneering technologies and expertise beyond large-format displays (LFDs) using LCD panels, where the company has been the worldwide market leader for six consecutive years.


Click to see full press release…

Memphis’ New Sign Beckons I-40 Travelers

Categories:News & Stuff

AP – City officials switched on the LED board this week, branding it essential to spreading the word about the convention center and the city at large.  “We have felt since day one we needed some signage on the building to let people know what’s going on,” said Memphis Convention & Visitors Bureau president Kevin Kane.  On the west side of the convention center, the 38-foot-by-14-foot YESCO Electronics LED sign is uppermost of three signs. It has initially been programmed with seven messages, including ads for the city, the blues, barbecue and the Memphis Zoo.  The lower two signs will have raised, lighted letters. Above the three signs is the center’s logo, three music notes containing the characters CCC.

Memphis Cook Convention Center


Tobin Center for the Performing Arts

Categories:News & Stuff

Tobin Center 5

The $203 million Tobin Center for the Performing Arts opened today in downtown San Antonio at the site that was once the Municipal Auditorium.

“I would say this is on par, if not better than, the Metropolitan Opera,” said Tobin Center Founder J. Bruce Bugg.

The outdoor Riverwalk section includes a 38-foot long custom-built flat LED screen TV that can project upcoming events and anything going on inside the Tobin Center.


To read the entire article click on the link below.

Tobin Center opens sporting a YESCO LED display

YESCO Electronics at LSU Tiger Stadium

Categories:News & Stuff

“LSU is pleased to bring a new visual experience to Tiger Stadium with the high-definition imagery of the new video board system,” said Eddie Nunez, Senior Associate Athletic Director. “The capabilities that we will be able to implement on game day will only enhance what is already the best atmosphere in college football. The innovative team at YESCO understood our needs and outperformed our expectations.”

For the full story click the link below.

YESCO at LSU Tiger Stadium

Reese’s Peanut Butter Cup at Hershey’s World

Categories:News & Stuff

At New York-New York, Willy Wonka would be proud. Hershey’s Chocolate World will soon sweeten up the corner of Tropicana and Las Vegas Boulevard, but not before making it clear that fantastical indulgence is the name of the game.

Before the break of dawn, workers carefully hoisted an 18-foot Reese’s Cup into place on the hotel-casino’s Strip-front facade. It joins a tumble of oversized Kisses as well as an impressive video screen. Soon, a ginormous Hershey’s Bar will join the drool-worthy display.

For the full story click the following link.
News article

For the video news report click the following link.
News video report

Bananza Casino Digital Display

Categories:News & Stuff

After 40 years, Bonanza Casino has upgraded to a customized state-of-the-art digital media marquee.

“This gives us more messaging flexibility. Not only can we display a specific message to welcome guests for corporate meetings, but it also allows us to be more strategic and time specific as far as marketing messages,” said Ryan Sheltra, General Manager of the Bonanza Casino.

For the full story click the link below.

Bonanza Casino News Article

Tennessee Tech Digital Scoreboard

Categories:News & Stuff

“The new video board and all of the features it will provide will be a huge enhancement to the gameday experience for fans attending games in Eblen Center,” said Mark Wilson, TTU Director of Athletics. “The possibilities are endless for what we can display on the board, and we’re excited about the way it will bring a new dimension to the interaction and experience of Tennessee Tech athletics.”

For the full story click the link below.

Tennessee Tech Digital Scoreboard