Reese’s Peanut Butter Cup at Hershey’s World

Categories:News & Stuff

At New York-New York, Willy Wonka would be proud. Hershey’s Chocolate World will soon sweeten up the corner of Tropicana and Las Vegas Boulevard, but not before making it clear that fantastical indulgence is the name of the game.

Before the break of dawn, workers carefully hoisted an 18-foot Reese’s Cup into place on the hotel-casino’s Strip-front facade. It joins a tumble of oversized Kisses as well as an impressive video screen. Soon, a ginormous Hershey’s Bar will join the drool-worthy display.

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News article

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News video report

Bananza Casino Digital Display

Categories:News & Stuff

After 40 years, Bonanza Casino has upgraded to a customized state-of-the-art digital media marquee.

“This gives us more messaging flexibility. Not only can we display a specific message to welcome guests for corporate meetings, but it also allows us to be more strategic and time specific as far as marketing messages,” said Ryan Sheltra, General Manager of the Bonanza Casino.

For the full story click the link below.

Bonanza Casino News Article

Tennessee Tech Digital Scoreboard

Categories:News & Stuff

“The new video board and all of the features it will provide will be a huge enhancement to the gameday experience for fans attending games in Eblen Center,” said Mark Wilson, TTU Director of Athletics. “The possibilities are endless for what we can display on the board, and we’re excited about the way it will bring a new dimension to the interaction and experience of Tennessee Tech athletics.”

For the full story click the link below.

Tennessee Tech Digital Scoreboard

Wapakoneta HS

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Energy Solutions Arena HD Display System

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The Power of Professional Graphics

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What are the advantages of having Professional Graphics?

-They are actually cost effective

For the time you spend creating content, you are away from your job, and as we all know, time is money.

- Professionals have the experience

Professionals, in any field, are the best at what they do, becuase they do it every day.  While you might be able to do the job, the professional can get the job done faster and better.

- Customer impact

Most people are visual learners. When you have a visually impressive graphic, people will look at it. Professional graphics get results other graphics simply can’t compete with.

- Compare, and see the difference

While most people can make a basic graphic, if you want your sign to stand out, and be attractive, you will need professional looking graphics.

So how does one get professional graphics?

One way is to learn graphic design on your own.  This takes time, and don’t expect to be the next Picasso overnight.  Graphic art is a professional degree at most major colleges and universities. The amount of skill needed to create a graphic may seem simple, but it takes time, knowledge, and experience.

The fastest, easiest and, from a business standpoint, the most practical way is to hire a professional graphic artist.  This can be confusing, after all, graphic artist come from all different types of backgrounds.  Graphic artists are used in TV, print, outdoor, and web advertising.  While all graphic artists can create content, not all are experienced in creating content for outdoor advertising.  LED signs have a smaller pixel aspect ratio compared to print, and the amount of information you can put on a billboard is minimal compared to TV advertising.  Whatever you decide, be sure to provide the artist with your LED display’s pixel dimensions,as this is key to creating good content.

YESCO Media Services offers their expert services in outdoor advertising and digital media. When you choose Media Services, you get an entire graphic artist team with the experience and know-how to make your LED display shine. While you are not limited to just using our graphic artist team, if you choose to do the graphics on your own, or choose another professional, here are some important tips and industry standards used in outdoor advertising.

- Make your text as large and bold as possible.  LED signs are viewed from a distance, sometimes miles away.  If you put small text on the sign, no one will be able to read it.

- Render out all your work before sending it out to the sign.  For example, don’t send layered or vector files out to the sign.  Send a flattened jpeg or a rendered wmv.

- Build and save your project at the LED display ratio.  If the LED sign is long and narrow and you put a square or standard HD graphic on it, the image will be squashed.

- Unlike print, digital media have no specific DPI, so save space on the computer and use a low 72 dpi.  (DPI is a print media term meaning Dots Per Inch).

- Unless you are a major sports team or a very large casino, you do not have an HD TV.  Most outdoor advertising is considered lower than SD, or smaller than that old tube television. The closest resemblance is web design.  The ads on a website are smaller than a full screen advertisement on TV or those you read in a magazine.

For questions or to learn more about subscribing to Media Services, contact us at mediaservices@yesco.com or 1-866-989-3726.

Color Design Tips

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Your LED sign is made up of several little lights.  The LED lights are separated into three colors. Red, Blue, and Green.  By changing the brightness on these lights your sign can go from black to white.  Changing the brightness on just one color or only two your sign can become any color in the rainbow.  Each set of three LED lights is called a Pixel.  This is why you build messages at your signs pixel width and height so that the pixels line up.

When using color on your LED sign it is important, maybe even more so than in print, to use contrasting colors.  because LED signs are dealing with brightness a yellow background with white text would be very hard to read, if at all.  So some tips on keeping your sign noticed and readable are:
1) Use contrasting colors
2) Have a contrasting background with text (ex: blue background with yellow text.)
3) Stay away from monochromatic color schemes (ex: yellow, orange, and red)
4) When you need to use the same colors, try putting a border, or shadow around text.
5) When putting text on an image with multiple colors, try putting a solid color box in between the image and your text.

Aria’s New Colossus on the Strip

Categories:News & Stuff

Working with Layered Files

The difference between working with a layered file and a non-layered file is completion. A non-layered file is usually a completed file like a .jpg or .png. The advantage of having the uncompleted file is you can use layers, but what are layers? Layers are individual images or objects inside the editing project like a .psd. A layer can be a photograph or a text object.  Layers can be hidden, moved, cut, changed, and removed.  A layered file, like a .psd, is like a template that you can use over and over again.  The finished file, like a .jpg or png, is not meant to be edited, but instead viewed.  This does not mean you can’t edit .jpg’s but editing is limited and not as easy.  In this month’s article we will look into how layers work and how we can use them to create amazing content for advertising.

Let’s set the groundwork, layered files are made up of other file types, usually .jpg’s but also .png, .eps, and others.  Some file types are better than others for when you are creating a layered file.  For example, a .jpg is flat, and has a background.  A .png is flat, but has no background.  A .eps is a vector image which means you can make it as large as you want without loosing quality.  (note: There are two different types of images, pixel images and vector images. Learn more about Vector images here.) When you use a photo editing software like Corel’s Paintshop Pro or Adobe’s PhotoShop, you can create a new document and add these, and other files into a project document.  Each image you bring in creates a new layer.  When you use the software to add text, the text also creates a new layer.

Layers are like making a poster for school using paper cutouts from magazines and newspapers.  Each layer is a piece of paper that you can move around, cut, edit, and position in just the right place before setting it on the board.  You can have as many layers you want, and even copy layers for multiples.

Layers

When you are done with positioning layers, it’s time to glue them to the board. Instead of gluing these images to a poster board, the computer allows us to simple save this project as a flattened file, like a .jpg.  This creates a file we can use out at the sign, while saving the layered file as a .psd, we can save the template and use it later to create more images.

Pixels Demystified

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In an effort to help both our current and potential customers understand pixels, pitch, and sign resolution, this month’s article will compare these with objects familiar to the reader and found in everyday life.

Let’s start with basic definitions, beginning with pixels. Pixels are those tiny dots of color that make up the screen on your PC, smartphone and TV. On a computer monitor, pixels are so tiny and compact that you must have your nose almost touching the screen in order to see them individually. These dots of color change to create images, text, and video. An LED sign is also made up of these tiny points of changing light. On PCs and smartphones a pixel is often the width of a sharp pencil scratch. On an LED sign the pixel is often the size of a nickle or a dime.

Pitch is the physical distance between one pixel and another. On a PC or smartphone the distance is often less than the thickness of a human hair. On an LED sign since the pixels are much larger the distance between the pixels is also much larger. The distance between pixels on an LED is often about the thickness of your finger.

Example1

The reason why pixels and pitch are so much bigger on an LED when compared to a PC or smartphone is due to the distance a viewer is from the screen. Viewers of a PC or smartphone are usually within just a few feet. This closeness demands that the device be able to display high detail images and a lot of text in a relatively small amount of space. On LED signs, viewers are 10-100+ times farther away and so while the need to display images is still there, the desire and demand to be able to read large amounts of text just doesn’t exist. This distance also demands that messages for an LED sign are short, easy to read, attractive and memorable.

Resolution is the number of pixels that make up a screen’s width and height. 96×48, 112×72, 320×176 are all fairly typical LED sign resolutions. An SDTV was 720×480, and an HDTV is 1920×1080. Due to the different size in pixels and pitch of an LED sign you can see that even though an LED sign can be much bigger than a big screen TV–the LED sign’s resolution will be much less. To further illustrate this if you were to take a TV and and LED sign and put them side by side a 32” HDTV would be about the same physical size as a 48×32 LED sign with a 16mm pitch. To show the corollary, an SDTV–720 pixels wide and 480 tall–would fit on a cabinet top in the living room of your house. An LED sign with the same number of pixels would be nearly as wide and tall as a two story house. Think of it as reverse magnification.

Take the following pictures as an example. Each push pin is  like a pixel and when you look at the image up close, you don’t really see the image, you just pixels.  But when you step back and look at the whole picture, the pixels form together, creating the image.  This is the same principle with LED signs were the pixels are large up close, but when you reach that optimal viewing distance, the image looks complete.

mg-3204-copy mg-2684-copymg-3305-copymg-2834-copy 

(Images from fastcodesign.com)

Understanding how these three concepts interact is crucial when determining what size of LED sign to purchase and what type of advertising to use. If you have further questions regarding pixels, pitch, or resolution please feel free to contact us at mediaservices@yesco.com.

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