Memphis’ New Sign Beckons I-40 Travelers

Categories:News & Stuff

AP – City officials switched on the LED board this week, branding it essential to spreading the word about the convention center and the city at large.  “We have felt since day one we needed some signage on the building to let people know what’s going on,” said Memphis Convention & Visitors Bureau president Kevin Kane.  On the west side of the convention center, the 38-foot-by-14-foot YESCO Electronics LED sign is uppermost of three signs. It has initially been programmed with seven messages, including ads for the city, the blues, barbecue and the Memphis Zoo.  The lower two signs will have raised, lighted letters. Above the three signs is the center’s logo, three music notes containing the characters CCC.

Memphis Cook Convention Center


Tobin Center for the Performing Arts

Categories:News & Stuff

Tobin Center 5

The $203 million Tobin Center for the Performing Arts opened today in downtown San Antonio at the site that was once the Municipal Auditorium.

“I would say this is on par, if not better than, the Metropolitan Opera,” said Tobin Center Founder J. Bruce Bugg.

The outdoor Riverwalk section includes a 38-foot long custom-built flat LED screen TV that can project upcoming events and anything going on inside the Tobin Center.


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Tobin Center opens sporting a YESCO LED display

YESCO Electronics at LSU Tiger Stadium

Categories:News & Stuff

“LSU is pleased to bring a new visual experience to Tiger Stadium with the high-definition imagery of the new video board system,” said Eddie Nunez, Senior Associate Athletic Director. “The capabilities that we will be able to implement on game day will only enhance what is already the best atmosphere in college football. The innovative team at YESCO understood our needs and outperformed our expectations.”

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YESCO at LSU Tiger Stadium

Reese’s Peanut Butter Cup at Hershey’s World

Categories:News & Stuff

At New York-New York, Willy Wonka would be proud. Hershey’s Chocolate World will soon sweeten up the corner of Tropicana and Las Vegas Boulevard, but not before making it clear that fantastical indulgence is the name of the game.

Before the break of dawn, workers carefully hoisted an 18-foot Reese’s Cup into place on the hotel-casino’s Strip-front facade. It joins a tumble of oversized Kisses as well as an impressive video screen. Soon, a ginormous Hershey’s Bar will join the drool-worthy display.

For the full story click the following link.
News article

For the video news report click the following link.
News video report

Bananza Casino Digital Display

Categories:News & Stuff

After 40 years, Bonanza Casino has upgraded to a customized state-of-the-art digital media marquee.

“This gives us more messaging flexibility. Not only can we display a specific message to welcome guests for corporate meetings, but it also allows us to be more strategic and time specific as far as marketing messages,” said Ryan Sheltra, General Manager of the Bonanza Casino.

For the full story click the link below.

Bonanza Casino News Article

Tennessee Tech Digital Scoreboard

Categories:News & Stuff

“The new video board and all of the features it will provide will be a huge enhancement to the gameday experience for fans attending games in Eblen Center,” said Mark Wilson, TTU Director of Athletics. “The possibilities are endless for what we can display on the board, and we’re excited about the way it will bring a new dimension to the interaction and experience of Tennessee Tech athletics.”

For the full story click the link below.

Tennessee Tech Digital Scoreboard

Wapakoneta HS


Energy Solutions Arena HD Display System


The Power of Professional Graphics

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What are the advantages of having Professional Graphics?

-They are actually cost effective

For the time you spend creating content, you are away from your job, and as we all know, time is money.

- Professionals have the experience

Professionals, in any field, are the best at what they do, becuase they do it every day.  While you might be able to do the job, the professional can get the job done faster and better.

- Customer impact

Most people are visual learners. When you have a visually impressive graphic, people will look at it. Professional graphics get results other graphics simply can’t compete with.

- Compare, and see the difference

While most people can make a basic graphic, if you want your sign to stand out, and be attractive, you will need professional looking graphics.

So how does one get professional graphics?

One way is to learn graphic design on your own.  This takes time, and don’t expect to be the next Picasso overnight.  Graphic art is a professional degree at most major colleges and universities. The amount of skill needed to create a graphic may seem simple, but it takes time, knowledge, and experience.

The fastest, easiest and, from a business standpoint, the most practical way is to hire a professional graphic artist.  This can be confusing, after all, graphic artist come from all different types of backgrounds.  Graphic artists are used in TV, print, outdoor, and web advertising.  While all graphic artists can create content, not all are experienced in creating content for outdoor advertising.  LED signs have a smaller pixel aspect ratio compared to print, and the amount of information you can put on a billboard is minimal compared to TV advertising.  Whatever you decide, be sure to provide the artist with your LED display’s pixel dimensions,as this is key to creating good content.

YESCO Media Services offers their expert services in outdoor advertising and digital media. When you choose Media Services, you get an entire graphic artist team with the experience and know-how to make your LED display shine. While you are not limited to just using our graphic artist team, if you choose to do the graphics on your own, or choose another professional, here are some important tips and industry standards used in outdoor advertising.

- Make your text as large and bold as possible.  LED signs are viewed from a distance, sometimes miles away.  If you put small text on the sign, no one will be able to read it.

- Render out all your work before sending it out to the sign.  For example, don’t send layered or vector files out to the sign.  Send a flattened jpeg or a rendered wmv.

- Build and save your project at the LED display ratio.  If the LED sign is long and narrow and you put a square or standard HD graphic on it, the image will be squashed.

- Unlike print, digital media have no specific DPI, so save space on the computer and use a low 72 dpi.  (DPI is a print media term meaning Dots Per Inch).

– Unless you are a major sports team or a very large casino, you do not have an HD TV.  Most outdoor advertising is considered lower than SD, or smaller than that old tube television. The closest resemblance is web design.  The ads on a website are smaller than a full screen advertisement on TV or those you read in a magazine.

For questions or to learn more about subscribing to Media Services, contact us at or 1-866-989-3726.

Color Design Tips

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Your LED sign is made up of several little lights.  The LED lights are separated into three colors. Red, Blue, and Green.  By changing the brightness on these lights your sign can go from black to white.  Changing the brightness on just one color or only two your sign can become any color in the rainbow.  Each set of three LED lights is called a Pixel.  This is why you build messages at your signs pixel width and height so that the pixels line up.

When using color on your LED sign it is important, maybe even more so than in print, to use contrasting colors.  because LED signs are dealing with brightness a yellow background with white text would be very hard to read, if at all.  So some tips on keeping your sign noticed and readable are:
1) Use contrasting colors
2) Have a contrasting background with text (ex: blue background with yellow text.)
3) Stay away from monochromatic color schemes (ex: yellow, orange, and red)
4) When you need to use the same colors, try putting a border, or shadow around text.
5) When putting text on an image with multiple colors, try putting a solid color box in between the image and your text.